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Godin writes about transparency and engagement in business as ways to become more intimate with the customer base. Having spent the past week compiling results from a customer survey, my head has been in a similar place.

How do we protect the company’s IP while competing with companies who give their product away for free?

How can we ensure our technological innovations are forward-looking and strategic and not just from the hip reactions? Are we an innovator or a fast follower? These are questions worth answering before becoming entrenched in dev.

What’s the best way to communicate to customers about coming changes and promised product enhancement?


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