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I am working on a new product, performing a round of competitive research to assess the market and obtain some insight into how other players are conducting pricing. It’s definitely early stages of the product; the feedback in the daily scrums is about wrapping this second iteration and prioritizing for the third. So we’re not finished conducting some key product definition decision making. And yet, we’re getting questions about finalizing the product naming. It is too early in the process; naming should be one of the last steps in the process, not the first.

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